Skip to content
Kouryer

B2B lead generation for SaaS and software companies

Discovery and demo calls with companies that fit your product: a narrow profile, a reason to talk now and personal outreach to the person who owns the problem.

An ideal client profile for software

Software can usually serve many industries. The first campaign should not.

Use case
The one job your product does best, described in the client's words, not in feature names.
Industry and size
Where that job hurts most and where you already have references. Company size decides who owns the problem.
The role
Who feels the problem every day and who signs. In smaller companies it is often the same person.
What they use today
A spreadsheet, an older tool or a manual process. If it is visible from the outside, on their website or in job ads, it can be part of the profile.
Market and language
Where you can sell, support and invoice. Time zone overlap matters for demos.

Timing signals worth watching

  • Hiring

    A job ad for a role your product supports or replaces.

  • Growth

    A new office, a new market or a new service line announced on their site.

  • A visible gap

    A broken booking form, a manual quote process, an outdated client portal.

  • A change of tools

    A job ad that mentions a migration or a new system.

What the first contact says

Not the feature list. One observation about the recipient's business, one sentence on how similar companies handle it and a question whether a short walkthrough would be useful.

The demo is the second step. People agree to it when the first message proves you looked at their company, not at a list.

For software houses and IT service firms

A software house sells projects, not licences, so trust and references carry more weight. A narrow profile helps here too: an industry where you have finished projects, a company size where an outside team makes sense and a market with enough overlap in working hours.

Kouryer covers the US, the UK, Ireland, Australia, Western Europe and Poland. The market and the language of outreach are agreed before launch.

From a reply to a demo on your calendar

  1. 01

    Reply

    Your manager answers within your plan's window, in the tone agreed with you.

  2. 02

    Questions

    Pricing, integrations or security questions outside the agreed scope are flagged for you.

  3. 03

    Time

    We agree the slot, send the invite and a reminder before the call.

  4. 04

    Context

    You get the company card and the whole thread, so the demo starts from their problem.

Read next

Questions from software companies

All questions
Do you book demos or discovery calls?

Either. We agree on the kickoff call what the first meeting is: a short discovery call or a product demo. A discovery call is often the better first step, because the recipient agreed to talk about their problem, not to watch a presentation.

Do I need case studies before we start?

They help, but they are not required. The first contact is about the recipient's business. A reference from the same industry is useful later in the conversation.

Which markets work for a Polish software house?

The ones where you can show work, support clients and keep enough overlap in working hours. A market with close working hours, such as the UK or Ireland, is an easy first step. We agree the market and the outreach language before launch.

Can you reach companies that use a specific tool?

If the tool is visible from the outside, for example on their website or in job ads, it can be part of the profile we agree. Every company is checked before we reach out, so the list only includes the ones where we can confirm it.

Tell us who your ideal client is

Describe your company and the market where you want clients. Within one business day we reply with a proposed client profile and plan.

Let's talkSee pricing